The Advanced Guide to Adopting Social Media in the modern workplace

The advanced guide to adopting social media in the modern workplace.jpg

In this guide we will be exploring exciting concepts which help us understand how social media can be accepted in the modern workplace.

The Four C’S:

The four C’s are: Connection, Collaboration, Communication and Co-operation and we will be looking at what each of these mean towards the concept.


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Created by: Jack Manning on


Connection relates to the interaction between employees. This interaction can be between two or more employees and is usually through different systems.

These systems are usually social media. This can be internal or external social media within the workplace. Internal can be a social media platform that is set up using open-source software to make your own social media website.
Open-source scripts such as Sharetronix allows anyone to create their own social media platform for free which is similar to that of Twitter. For example I have personally made my own social media platform called which allows users to communicate with each other as well as share content with each other, please pay this website a visit!

There are many advantages of internal social media platforms such as the following:

  • ensures that all of its content is accurate and reliable
  • Establishes open dialogues with employee
  • Has a visible and active CEO or senior leadership presence online which makes it easy to communicate with senior members
  • Has a committed team of company ambassadors that participate online and act as the face of the company
  • Ensures that all content is relevant to your work and there is less ‘noise’ that you would usually get on public social media

Ideas retrieved from:

How can employees work together if they are unable to connect with each other? Well social media (especially internal social media) helps employees connect faster and efficiently which is why it is important for the modern workplace.


Collaboration relates to the idea of a co-ordinated effort where together a group of people work towards solving a problem together. There is lots of software out there that allows for collaboration and lots of it is even offered for free! This makes it easier for every business to implement some form of collaborative technology into their operations.

For example Google Drive allows people to upload files such as word documents and excel spreadsheets to a drive which can be edited and accessible to anyone you choose.

Another example of virtual collaboration tools are wikis. is the most popular one in the world which has established itself into an extraordinarily large encyclopedia of information accessible for everyone. People can add and edit content on Wikipedia which has also been cited as its downfall however it is also heavily moderated meaning that when someone messes with the information, they are permanently banned and the info is restored. I have created my own collaboration tool (wiki) called which has an identical setup to Wikipedia and allows users to collaborate on contributing information.

Now you may think that the last concept of connection and collaboration are very similar, however the distinction lies where communication focuses more on direct communication whereas collaboration focuses on a less direct approach.

Collaboration inspires workers to work like a community alongside each other which will evidently lead to better ideas and enjoyment in every day work. It is extremely important for workers to enjoy their jobs as this will mean that they want to help the business succeed and continue to work for you.


The idea of communication is also similar to the concept of connection as it does also relate to communication between employees however it is less direct than connection which differentiates itself.

Ways for employees to communicate to all of their peers is through social media, blogs, email and instant messaging.

Communication is crucial because it allows every employee to gain a greater understanding of what is happening internally and externally in the firm. It also helps employees share information easily. Imagine having to hand write a report and handing it to a co-worker who may not be able to read your handwriting and also may lose it after a few days. All of your work to waste because of your bad handwriting and your co-worker’s carelessness! When we have the use of email and word processors on computers we can email a copy to our co-worker who can then back the file to a cloud service such as Dropbox therefore there will be no deciphering of handwriting and if the co-worker accidentally deletes or loses the file they can recover it through a cloud backup.

With this hypothetical situation in mind we really can see the importance. We can see that I am not the only one supporting this matter as here is a little bit more information about communication virtually at work:


I have also talked of the importance of communication in the workplace through another blog post which you can access by clicking here.


A concept similar to collaboration where the tasks are split into subtasks delegated to each worker. Workers still work together and collaborate however this concept is focused more on separating tasks and is less group goal-orientated.

Co-operation is less direct and content that is produced through co-operation is almost always indirect. Examples of content being produced this way are learning videos, photos, company social media sites and presentations.

A hypothetical example of co-operative virtual work would be the forming of a YouTube video where you have someone filming, someone editing the footage, someone adding sound effects and finally someone uploading the video to YouTube. This has proven to be a great way of producing content as it puts less stress on individuals to complete tasks  and simplifies tasks very much.

Although this concept is not as heavily used in working environments it is still very effective in helping employees with working.

A combination of all of these concepts in the workplace will lead to success and productivity.jpg
Created by: Jack Manning on

Cisco’s Philosophy:

The S.O.C.I.A.L approach:


Scalable: This relates to how you need to make your social media at work scalable. This means that you need to craft your social media posts to be able to grow and keep providing value.

To be scalable you will want to continue to update your social media consistently while also continuing to offer something to your audience as this is what grows your reach and engagement. Here I speak of ways to craft clever social media posts which undoubtedly examples of scaling 


Open: This means to lead from the top which in other words if you are educating your audience, you need to show some authority and be in the position to be able to tell them what is right and therefore be a good leader. Opinion leaders always develop the largest following as it is considered they are an expert at what they do and others believe so.

This relates to the concept of intelligence where the opinion leaders are those who are transferring their knowledge of a subject to their audience via social media. The audience values this intelligence which is why they follow these leaders in the hopes that they will learn or become like them.


Consistent: This concept is the underlying idea that the social media poster is committed to posting content regularly and content of high quality. I have mentioned this idea briefly before however it is important to understand that a lack of consistency accompanied by bad quality of content will ultimately result in less followers.

If the content is more or less consistent then we will be able to measure the success to determine if the content being produced is good or bad. This is through measurement of followers, shares, likes and other social metrics.

Consistency is key.


Intuitive: Relates to the idea that the social media is easy to navigate and connect with. Not being able to even find a companies social media page reflects a poor social media effort as it means that they have no advocacy for their social media by anyone. Having no advocates or followers for your social media makes it extremely difficult to gain a good social media presence.

To gain advocacy firms must encourage social media through their employees in the hopes that they produce good content for the audience to swallow. This in turn should lead to a greater presence.


Limitless: This means to be flexible with social media which may suggest that there must be a diverse range of social media sites and content. Getting on all platforms (Facebook, Twitter, YouTube etc) and offering lots of different content (videos, photos etc) will mean that there is greater presence through social media and will build a large audience with the large user base that participate in these platforms.

Firms must enable their users to follow them on all of their social media platforms as well as enable their employees to set up accounts across a wide range of platforms while continuing to deliver a diverse range of consistent content.

Created by: Jack Manning on

Well that concludes another blog post, I hope you found this report informative and easy to understand. Thanks again for reading.

My weekly question is: Do any of you work for a company that allows you to interact and update social media?

Please leave your replies in the comment section below and be sure to share this with your friends if you believe some of them could benefit from this!


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