It’s been a long break but I am blogging once again! …This time from a different Angle…

It's been a long break but I am blogging once again! ...This time from a different Angle....jpg

Yes I am back however there is some news I have to break to you: This will no longer be a blog directly about social media and will instead choose to focus more on the online advertising industry.

Apologies if this does upset some of you but I will be writing about social media strategy when need be. To tell you the truth, I do not find the social media space as exciting and appealing as the online advertising space and this industry is where I would like to focus my career.

In fact I have actually partnered alongside a very prominent advertising technology company who have secured multi-million dollar investments from various Silicon Valley VC firms. I approached this company and worked on an agreement to bring them to my country (New Zealand) and then incorporate their technology into local publishers’ content.

This is not like the other ad tech firms out there who simply build banner ads with pixelated gifs playing nothing but turmoil. This company takes pride in their revolutionary technology – by incorporating Virtual & Augmented reality features into their ads which increase engagement and create an exciting and unique experience for those viewing them.

Before I reveal more details about the company let’s look  back at my last post: The one about Dollar Shave Club.

I am pleased to announce that Dollar Shave Club was acquired by Unilever for an estimated $1 billion! Everything about this business was perfect from a marketing sense which made it a great model to make a case study about. Without bragging, I always saw the potential of this company since a few years back when I saw their viral video and learned more about their subscription based business model.

Although Mike Dubin will probably never see this, I would like to in-directly congratulate him on his success for being the face of the brand and building it into what it is today.

I also have one cheeky idea:

Shit, Shower and Shave.

DSC should promote the sh*t (literally) out of this slogan and bundle it into a package that provides products catering to precisely these three primitive tasks. Almost a step-by-step process but more like a routine, DSC could use their current product range (one wipe charlies, Wanderer body cleanser and razors) to build a package called Shit, Shave and Shower and promote the idea of relaxing after work, before going out, the idea that these tasks should be able to be completed stress-free and simply and so forth.

Shit, Shave and Shower- Could you  see it on fluorescent billboards? I sure as hell could!


I wanted to make this post short in order to point out the changes that will commence upon us. If you have further inquiries about anything feel free to mail me on LinkedIn or email me: jackmanning70@gmail.com

I really do hope you enjoy these blog posts and what is to come – thanks once again for taking the time to read this.

Assessment Two: Social Media and Business Value Report

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The selected company I have chosen to study their social media strategy is for Dollar Shave Club.com. Dollar Shave Club (DSC), is a subscription service that delivers razors for men for as little as $1 per month. This company caught my attention after seeing their viral video which you can see below:

After seeing how well this brand was marketing itself through this video I figured their social media strategy would be interesting to look at.

It is crucial for DSC to have an effective social media strategy because their whole business is serviced through the internet and their website – therefore it is absolutely necessary to have an excellent social presence.

Throughout this post I will be critically analyzing DSC’s social media strategy through taking almost every idea I have discussed in my blog posts.

Types of social media DSC engages with:

In order for us to evaluate their strategy we must see what they use in terms of social media. Here is a list linking to each social media platform they are on:

Here we can see a very diverse range of platforms they are active on which indicates a hint that their social media and web2.0/3.0 may be utilized very well.

Although they may use a number of platforms, we can not confirm that they are getting a good return on investment from their social media strategy. This means we will have to look at the quality of their strategy in order to determine if it (social media strategy) will likely pay off.

 

We need to think back to the idea of vanity metrics which are metrics that have no monetary benefit in the short and long term and also barely engage the audience. In order to measure their success we must dismiss these ‘vanity metrics’ slightly.

An example of vanity metrics in this case is the number of followers they have – although they do show the popularity of their social media, they do not necessarily equal a monetary return.

As basically all of my blog posts illustrate, I am a big believer that the best way to engage and audience and build a loyal following is to provide your prospects with value.

Let’s see how DSC provides value through social media:

1. Informational social media posts: Many of their blog posts seem to contain lots of information which is relevant to a good portion of their audience. They have posts which are tips and instructional for the audience to implement using DSC products (this provides monetary return and a selling technique) and things. These posts provide huge value for readers and potential customers thus making them good for ROI. For example pictured below is a blog post illustrating how to get rid of bags appearing under your eyes:

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Many of the blog posts are also shared through their social media platforms such as Facebook, Twitter and Instagram posts which then link back to the blog.

In fact it is no mistake that they provide links to their website from their social media platforms because their website is where people can purchase the product and be prone to their sales techniques.

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2. They update each platform regularly: I illustrated how important it was to update content on a regular basis to maintain a good audience in this blog post. Having a quick glance we can see that they update social media regularly with very time between posts:

On Twitter 16/05-17/05:

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On Facebook 13/05-14/05:
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And even YouTube:

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Regular updates is the lifeblood of any social media campaign as people will simply go elsewhere to seek content if it is not kept up to date. Information also retrieved fromBuffer Blog

3. They use effective measures to engage their audience and interact with them: DSC uses many ways to engage the audience effectively such as asking questions to their audience through social media posts which encourages them to respond in the comments section as seen in the following photo:

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You see in the above photo that the audience are even going to the lengths of posting their own photos of the product which has resulted from DSC encouraging heavy engagement and resulting in a successful campaign.

They also ensure they make the time to respond to customer’s queries and comments on social media which many big companies do not do. They respond to every comment negative or positive which lets the audience know that they are appreciated and are welcome to ask anything. Responding to queries and other consumer generated opinions is crucial to improving trust and backing up the quality of your product. Here is an example of them responding:

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Building trust with your audience is what ultimately determines whether people will purchase from you – if there is no trust from your audience they will not want to spend their money with you.

In order to get to where they are in terms of serving their customers they would have had the goal of building interpersonal trust where the responses to customer inquiries build this type of trust due to the personal responses hence forming a personal connection between the user and the company.

The concept of Cisco’s S.O.C.I.A.L approach:

We have discussed the C for consistent in regard to the consistency of updating social media where DSC has done this very well updating all of their platforms at regular intervals.

Scalable: DSC continues to provide value to their audience which grows their social media presence as reflected through the change in their engagement metrics and social metrics.

Open: DSC educates their customers through their blog posts as I provided an example earlier where they showed people how to get rid of the bags underneath their eyes.

Intuitive: All of the DSC social media platforms are easy find from a simple Google search which brings up the majority of major platforms they are on as seen in the following screenshot:

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Here we can see links to each of their social media platforms which make their social media easy to navigate through.

One downfall is that the content can sometimes be pretty standardized across every platform – or in other words a large portion of the content is the same across every platform.

Active: As mentioned, the content is very relevant to personal skin care and other personal care means. It is informative and engaging enough where people are able to connect and discuss the topics with others and with the company directly as shown in previous examples.

Limitless: DSC is very limitless with their social media strategy where they are on every major platform and update all of them rigorously. They also do have a range of different content such as videos, photos and such however the content can often feel like it was not suitable for every platform which they spam it across – it would be better for them to create content that is suitable to each individual platform rather than all of them; it does require more effort however will lead to greater success.

Information for this section gathered here

First and Second Generation social media:

As you can easily see from the photos and examples of posts that DSC uses, they use a combination of both first and second generation social media. First being where they advertise their own product – which they ensure they do enough of.

On top of this, they also ensure they engage with their audience somehow. In an earlier example I showed there was a photo of them advertising their product with a caption saying that if users post their own photo in response then they will win a t-shirt. This an excellent example of first and second gen social media working alongside together.

They are consistently delivering both generations of content through social media.


Aside from DSC’s content being the same across every platform for the majority of that they publish, they are executing their social media very well in terms of content and their strategy.

Given that they have done this well according to the material I have learnt and studied in class, it is safe to assume that they have been successful through social media and have likely found many customers through this avenue.

It is not surprising to hear that as of June 2015 the company was valued at $615 million and is still growing!  And it is clear that  their content and social media played a huge part in building it into this behemoth.


That wraps up another blog post/ assignment for this week I hope you all found it very informative and realize how Dollar Shave Club is an awesome company that utilizes their social media very well.

My question for you this week is: “What did you like most about DSC’s social media strategy after looking through their various accounts?”

Please leave your reply in the comments section below and if you did find this post interesting please share it with your audience through pushing the share buttons displayed below – Thanks

 

Bare minimum for Social Media? Don’t think so…

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Great you have just set up your social media accounts for your business and now the business will start rolling, correct?

Wrong!

In fact if this was your plan I would be seriously concerned about the future existence of your firm.

Like in everything there are going to winners and losers and in the  corporate social media game it is exactly the same… There are winners and losers. Unfortunately in most cases it is the latter – however there are specific ways to avoid this failure!

To gain a better understanding of why most businesses fail with their social media strategy we must look into how they are failing.

What most businesses are doing with their social media strategy is bare minimum. They are basically creating a social media account, asking their friends and customers to like it then posting once every 2 months advertising what they are selling and using the platform solely for advertising purposes.

Essentially all they are using social media for is for a marketing tool and sometimes measuring the success of it.

Now I’m not going to tell you that you should not do this stuff however it is essentially a weak effort toward social media.

This idea can be broken down into the concept called First Generation Social Media.

When businesses only apply this single concept to their strategy we can tell that they see their customers as consumers when they should see them as partners.

We will explain soon how and why they should see them as partners as oppose to consumers.

FirstGenerationSocial Media.jpg
Created by: Jack Manning on Canva.com

Now lets think, your customers aren’t going to get anything out of you advertising your business through social media as it doesn’t add any value to their lives.

There’s a key word there: Value

Value is the single most important thing to implement in social media. Why would anyone give you the time of day if you aren’t willing to provide something for them in return?

While providing value is very important to social media strategy it is also important to be able to connect and engage the audience.

The terms connect and engage usually come after value is provided.

So how does one first create value?

Well in social media there are multiple reasons to give back to your audience and provide value! I have talked about giving back value in some of my other blog posts like here  which provides a good run down on social media strategy.

Examples of ways to offer value to your audience:

  • Giveaways
  • Competitions
  • Videos
  • Informational Blog posts
  • Photos
  • Games
  • Discount codes
  • Invitations to events

These are only a handful of things you can do to provide value which makes it as easy as it looks! Even with little capital you can still provide value through content.

Content is king!

What really requires a good strategy is ways we can engage our customers with this value. One of the most effective ways of doing this is through customer co-creation.

Customer co-creation is when the customer actively participates in creating something alongside a business. Your customers are the end users of your product and it makes sense for them to assist you in developing something that will solve their problems and fulfill their needs.

In fact this is perhaps some of the greatest amount of value you can receive from your customers.

Co-creating leads to greater engagement with customers needless to say, because it makes the customers feel value by helping out you as a business (particularly if you are well established and perceived in the marketplace).

The customer will feel privileged and honored to be able to say “yeah I helped build x product which turned into a huge success”  and especially because their interest lies in the niche in which your business has based itself on.

For example let’s say that me being a huge fan of skateboarding, was responsible to help Supreme (a skateboard/clothing company) create an awesome design on their latest t-shirt which turned out to be a huge success and sold millions worldwide. Wouldn’t it be awesome to be a part of that? Of course it would be!

Not only does the customer benefit from the co-creating in value in a sense of pride and possibly monetary gain, but also you as a business do tremendously.

As I previously mentioned, it makes sense to invite your customers to help create something you are going to sell as they are the end user and are the ones whose needs and problems will be fulfilled.

Essentially a win/win scenario.

What a lot of people do not also realize is that the idea of co-creating leads to customers preaching about your business and sharing every piece of content you have which evidently means that your audience base grows and compounds every time this happens!

A brand that was able to succeed from this idea of co-creating with its customers was Starbucks and the MyStarbucksIdea website. The concept of this idea was for Starbucks fans to submit new ideas for product and other means so that Starbucks could see the demand and implement the ideas into their stores.

This was started from very dedicated users who saw Starbucks as their own brand and wanted to help them in making business decisions. In fact some of the ideas that were submitted turned out to be very lucrative for Starbucks and went on to earn them significant amounts of money.

One idea that was a major hit was the idea to start serving healthier sandwiches after the decision was announced to discontinue them. So after they stopped making sandwiches the online community stepped in and begged them to start selling them again but in a healthier form – this decision has gone on to make them (Starbucks) millions of dollars by listening and co-creating with their customers through this online forum.

When the idea of co-creating and encouraging engagement to provide value is realized, we can call this the concept of Second Generation Social Media and can see how it is much more valuable than the first generation.

When businesses question themselves: why they are competing in social media, they should see it as a tool for not only promoting themselves but also to collaborate and co-create alongside their customers. From this reality check they will not only benefit with future business but a brand that has emotion surrounding it by innovative/life-long users.

First and second generation social media together make the perfect combo.jpg
Created by: Jack Manning on Canva.com

I believe that once you realize that you have created a passion brand and there is communities dedicated to loving your brand, you can say that you have succeeded in social media. Whether that be a large following who solely tune into your content just for the sake of being passionate about what your brand does and/or a large following who wants to see your business succeed and are willing to help you out along the way.

Thanks for tuning into this blog post, I hope you enjoyed it! Please share this on YOUR social media accounts and I will really appreciate it!

To engage you this time my question is: What brands have you seen co-create alongside their customers and how do you think this has effected them (the business) in the long run?

Please leave your answers in the comment section below and I will respond to each one personally.

Inside info about the COPS! *Probably not the type of ‘COPS’ you’re thinking of -Sorry

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That’s right here we are about to expose the COPS!

But..it’s not the police astonishingly. Please keep in mind this is a social media blog, nothing that exciting happening here – just kidding!

Anyhow, the term COPS is still relevant to this blog post as I will now explain.

The term COP is an acronym for Communities Of Practice.

This relates to collective learning in strife of achieving a common goal. For example a class of university students may have the collective goal of getting good grades or a rugby team may have the collective goal of winning the local rugby tournament.

Now you may be under the impression that this can include anyone who had similar connections between each other however, it is more toward the idea that there is a collective commitment towards a very specific goal. This very idea of a specific goal can also be known as a Domain.

Now we bounce back to this idea of ‘collective’ and by this we refer to the point that they are working together. This group who are working together are also known as the community.

The community must work together to scrape together resources, ideas, tools and so on in order to achieve their common goal. The actions of what I have just described is known as the practice  of the community.

It is particularly important that the community involved in achieving the domain, adds to the practice.

 

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Created by: Jack Manning on Canva.com

Now you’re probably wondering how this all relates to the social media world or at least to the online world.

Many people believe that the concept of an online community has the same meaning as COP however they are significantly different.

Firstly let’s look at what an online community is.

We can see how people mistake online communities for being the same as a COP because they both are a collective group of people who have similar interests in mind as online communities are mostly niche and categorically specific.

They also both can act as an information system for sharing content and communicating through discussing, posting or collaborating on a topic.
Common Craft define an online community as:

” a group of people with common interests who use the Internet (web sites, email, instant messaging, etc) to communicate, work together and pursue their interests over time”

Realizing that this relates to social media sites and forums (websites) we can assume that you can only achieve so much with an online community hence making a community of practice more useful for achieving common goals.

Therefore a community of practice is better in achieving goals as there is more of a direct connection between people in the COP  as in online communities there is often a broad range of skill-sets in a forum which makes it difficult to work with like minded individuals.

COP vs Online community.jpg
Created by: Jack Manning on Canva.com

Now lets look at the advantages and disadvantages of COPS!

Advantages:

  • Best possible way to form a team to achieve a common goal
  • Learn how to achieve goal more efficiently
  • Improves teamwork and relations with coworkers
  • Creates innovation
  • Use the knowledge of others to help yourself and the team
  • Better than having an online community where these communities can only offer so much

Disadvantages:

  • Can fail if others are not motivated
  • Difficult to find others that are perfect candidates to be in the COP
  • Challenging to determine if others are on the same knowledge level as you are
  • Are boring unless they are informal
  • Can be hard to figure out what is relevant and what is not
  • Hard to find the right expert to host the COP session
Thanks for givingus the world.jpg
Created by: Jack Manning on Canva.com

Here is a very informative video regarding COP’s which illustrates the basics of them and how they are formed – and the video only takes 2 minutes!

This video helped me assist this blog post along with various other readings provided through my university blueprint.

 

Thanks again for tuning into another blog post by yours truly! If you did find this useful to some degree, could you please share it with your audience via the social sharing buttons and I would be forever greatful!

Maybe you could form your own COP? My question for you this week is what subject you would form a COP around? Please leave your answer in the comments section below and I will respond to each one personally.

 

The Advanced Guide to Adopting Social Media in the modern workplace

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In this guide we will be exploring exciting concepts which help us understand how social media can be accepted in the modern workplace.

The Four C’S:

The four C’s are: Connection, Collaboration, Communication and Co-operation and we will be looking at what each of these mean towards the concept.

 

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Created by: Jack Manning on Canva.com

Connection:

Connection relates to the interaction between employees. This interaction can be between two or more employees and is usually through different systems.

These systems are usually social media. This can be internal or external social media within the workplace. Internal can be a social media platform that is set up using open-source software to make your own social media website.
Open-source scripts such as Sharetronix allows anyone to create their own social media platform for free which is similar to that of Twitter. For example I have personally made my own social media platform called AdZealand.cf which allows users to communicate with each other as well as share content with each other, please pay this website a visit!

There are many advantages of internal social media platforms such as the following:

  • ensures that all of its content is accurate and reliable
  • Establishes open dialogues with employee
  • Has a visible and active CEO or senior leadership presence online which makes it easy to communicate with senior members
  • Has a committed team of company ambassadors that participate online and act as the face of the company
  • Ensures that all content is relevant to your work and there is less ‘noise’ that you would usually get on public social media

Ideas retrieved from: http://bit.ly/1SXyfDw

How can employees work together if they are unable to connect with each other? Well social media (especially internal social media) helps employees connect faster and efficiently which is why it is important for the modern workplace.

Collaboration:

Collaboration relates to the idea of a co-ordinated effort where together a group of people work towards solving a problem together. There is lots of software out there that allows for collaboration and lots of it is even offered for free! This makes it easier for every business to implement some form of collaborative technology into their operations.

For example Google Drive allows people to upload files such as word documents and excel spreadsheets to a drive which can be edited and accessible to anyone you choose.

Another example of virtual collaboration tools are wikis. Wikipedia.com is the most popular one in the world which has established itself into an extraordinarily large encyclopedia of information accessible for everyone. People can add and edit content on Wikipedia which has also been cited as its downfall however it is also heavily moderated meaning that when someone messes with the information, they are permanently banned and the info is restored. I have created my own collaboration tool (wiki) called Kiwinews.cf which has an identical setup to Wikipedia and allows users to collaborate on contributing information.

Now you may think that the last concept of connection and collaboration are very similar, however the distinction lies where communication focuses more on direct communication whereas collaboration focuses on a less direct approach.

Collaboration inspires workers to work like a community alongside each other which will evidently lead to better ideas and enjoyment in every day work. It is extremely important for workers to enjoy their jobs as this will mean that they want to help the business succeed and continue to work for you.

Communication:

The idea of communication is also similar to the concept of connection as it does also relate to communication between employees however it is less direct than connection which differentiates itself.

Ways for employees to communicate to all of their peers is through social media, blogs, email and instant messaging.

Communication is crucial because it allows every employee to gain a greater understanding of what is happening internally and externally in the firm. It also helps employees share information easily. Imagine having to hand write a report and handing it to a co-worker who may not be able to read your handwriting and also may lose it after a few days. All of your work to waste because of your bad handwriting and your co-worker’s carelessness! When we have the use of email and word processors on computers we can email a copy to our co-worker who can then back the file to a cloud service such as Dropbox therefore there will be no deciphering of handwriting and if the co-worker accidentally deletes or loses the file they can recover it through a cloud backup.

With this hypothetical situation in mind we really can see the importance. We can see that I am not the only one supporting this matter as here is a little bit more information about communication virtually at work:

 

I have also talked of the importance of communication in the workplace through another blog post which you can access by clicking here.

Co-operation:

A concept similar to collaboration where the tasks are split into subtasks delegated to each worker. Workers still work together and collaborate however this concept is focused more on separating tasks and is less group goal-orientated.

Co-operation is less direct and content that is produced through co-operation is almost always indirect. Examples of content being produced this way are learning videos, photos, company social media sites and presentations.

A hypothetical example of co-operative virtual work would be the forming of a YouTube video where you have someone filming, someone editing the footage, someone adding sound effects and finally someone uploading the video to YouTube. This has proven to be a great way of producing content as it puts less stress on individuals to complete tasks  and simplifies tasks very much.

Although this concept is not as heavily used in working environments it is still very effective in helping employees with working.

A combination of all of these concepts in the workplace will lead to success and productivity.jpg
Created by: Jack Manning on Canva.com

Cisco’s Philosophy:

The S.O.C.I.A.L approach:

S:

Scalable: This relates to how you need to make your social media at work scalable. This means that you need to craft your social media posts to be able to grow and keep providing value.

To be scalable you will want to continue to update your social media consistently while also continuing to offer something to your audience as this is what grows your reach and engagement. Here I speak of ways to craft clever social media posts which undoubtedly examples of scaling 

O:

Open: This means to lead from the top which in other words if you are educating your audience, you need to show some authority and be in the position to be able to tell them what is right and therefore be a good leader. Opinion leaders always develop the largest following as it is considered they are an expert at what they do and others believe so.

This relates to the concept of intelligence where the opinion leaders are those who are transferring their knowledge of a subject to their audience via social media. The audience values this intelligence which is why they follow these leaders in the hopes that they will learn or become like them.

C:

Consistent: This concept is the underlying idea that the social media poster is committed to posting content regularly and content of high quality. I have mentioned this idea briefly before however it is important to understand that a lack of consistency accompanied by bad quality of content will ultimately result in less followers.

If the content is more or less consistent then we will be able to measure the success to determine if the content being produced is good or bad. This is through measurement of followers, shares, likes and other social metrics.

Consistency is key.

I:

Intuitive: Relates to the idea that the social media is easy to navigate and connect with. Not being able to even find a companies social media page reflects a poor social media effort as it means that they have no advocacy for their social media by anyone. Having no advocates or followers for your social media makes it extremely difficult to gain a good social media presence.

To gain advocacy firms must encourage social media through their employees in the hopes that they produce good content for the audience to swallow. This in turn should lead to a greater presence.

L:

Limitless: This means to be flexible with social media which may suggest that there must be a diverse range of social media sites and content. Getting on all platforms (Facebook, Twitter, YouTube etc) and offering lots of different content (videos, photos etc) will mean that there is greater presence through social media and will build a large audience with the large user base that participate in these platforms.

Firms must enable their users to follow them on all of their social media platforms as well as enable their employees to set up accounts across a wide range of platforms while continuing to deliver a diverse range of consistent content.

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Created by: Jack Manning on Canva.com

Well that concludes another blog post, I hope you found this report informative and easy to understand. Thanks again for reading.

My weekly question is: Do any of you work for a company that allows you to interact and update social media?

Please leave your replies in the comment section below and be sure to share this with your friends if you believe some of them could benefit from this!

Should employees be allowed on Social Media at work?

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Oh yes, the unspoken question in every office environment – mainly because everyone (even the boss) does spend lots of their time on social media during business hours!

There is definitely an ambiguous answer regarding whether employers can look at their worker’s social media accounts. Some argue that it is a breach of your personal life and some argue that anything published on the web is considered ‘public’.

Nevertheless, you should always think twice before posting that photo of you on one knee holding a beer funnel over your mouth with copious amounts of alcohol inside.

Personally I am fairly liberal with this argument of allowing social media at work because banning it entirely isn’t necessarily going to solve the problem and keep your employees focused. A much better situation is to allow a total of say… 20 minutes per day on social media (max!). This way the employees can have a break from work and worry about something else besides work for once.

Excessive use is no doubt a waste of time and productivity so if you are a boss make sure you have a fairly open mind towards it as long as your employees are up to scratch with everything.

My boss is so cool he lets me stay on LinkedIn as long as I get the work done!.jpg
Created by Jack Manning on Canva.com

Whether your boss lets you or not, it always comes down to trust.

There are several kinds of trustworthiness that people have over people and it is interesting to examine the different levels that people have.

  1. Interpersonal:

    This type of trust is in a specific person or organisation on a personal level (Kennedy & Sakaguchi, 2009). An example of this could be where you are a business owner and you trust the courier service to deliver your parcel because you know the owner of the company personally.

2. System:

A type of trust based on something that has a lot of intangible goodwill attached to it. In other words it has an established reputation of being trustworthy. For example we would consider New Zealand’s big banks such as BNZ and Westpac to be trustworthy because they have never collapsed and have gone through many financial crises.

(Kennedy & Sakaguchi, 2009)

3. Dispositional:

Trustworthiness that is based on the assumption that others are generally trustworthy and it will be better if I trust that person and will lead to better outcomes regardless of whether the people are good or bad.

For example: Giving every employee access to company credit cards. Although this may not seem like a smart idea, many small firms issue company cards for fuel and other expense, and it all does come down to a level of trustworthiness when these things are given to the employees.

This is a fairly liberal standpoint, which I take lightly to believe however I still believe that there must be a fine line between what you should allow others to do. For example I would not let anyone know my personal information such as IRD number however I would trust a few if they had authority and a reputation, even if I may not know them.

(Kennedy & Sakaguchi, 2009)

To invent your own life's meaning is not easy, but it's still allowed, and I think you'll be happier for the trouble..jpg
Created by: Jack Manning on Canva.com

How about you take a step into the shoes of a big boss:

If you were in charge of 10 employees, what level of trust do you think you would have and why? Please let me know in the comments section and I will be sure to respond personally.

 

After establishing the levels of trust we must now move onto real statistics showing how employees interact with social media at work.

Of all the positives and negatives derived in these statistics, we gain a better understanding of how social media use is viewed by both employers and employees.

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Created by: Jack Manning on Canva.com

Whether you agree with having social media at work, there is always going to be an opposing opinion. Thanks again for tuning into this blog post and I hope you found it informative! I have already asked you guys a question so please leave your comment in the comments section below and share if you found this useful and believe your friends/audience could find it useful also.

Also please check out all of the links I refer to as they contain much more information regarding their topics than I do – this is very effective if you wish to further research a topic.

 

Social Media needs for the Bureaucratic?

Social Media needs for the Bureaucratic-.jpg

In this post I will be explaining how politicians have used social media effectively for their campaigns.

It may come as a surprise if you have never seen a politician advertise themselves on social media however it is a great way for them to reach the millennial generation as well as those who choose to not consume traditional media.

Often we will find that ‘our Facebook friends’ like to publicly post about their political views so it does make sense for politicians to step in and actually be a part of all of the controversy.

It comes as no surprise when 38% of all social network users interact or promote some kind of political campaign through their personal social media account.

That translates to roughly 2 out of every 5 of your friends promoting or interacting with a political campaign!

From this statistic we can see that political activity is very prevalent among social media users – which is one of the main reasons why political candidates use this as a platform to promote themselves.

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Created by: Jack Manning on Canva.com

Now we realize the importance of politics among lots of users of social media. Once political parties catch onto this they can use it to their advantage as a way to win elections and get votes.

We will now look at some examples of politics who have used social media in their favor.

First of all is a relatively recent success being the campaign of Donald Trump. Although his statements have been made to look ridiculous, he has marketed himself very well. He is an active participant in social media and undoubtedly believes that this is an easy avenue to get his ideas across and reach out to those across America. Although I do not support Trump, he has successfully gained 8,613,917 social media followers in total. This has led to him being the most followed presidential candidate in 2016 where he has an even distribution of followers across all of the big platforms such as Facebook, Twitter and Instagram.

Hillary Clinton has also gained a considerable amount of followers totalling 6,084,180 across all platforms. Along with Bernie Sanders who has gained 2,429,866 all together. With 88% of millennials on Facebook it is an intelligent decision to focus lots of marketing towards this industry.

Expanding across countries to India, the prime minister Narendra Modi has successfully formed his social media presence to give off the idea that he is tech-savvy and has the ideas of the millennials in his mind. He or (as I presume) his marketing team have obviously realized that this younger generation is reached through social media and to appeal to them he must relate with them. He does this by having a fairly relaxed approach to social media where his pages are relaxed and positive with great new ideas in mind.

Congrats to Narendre Modi for having such an awesome approach to social media!.jpg
Created by: Jack Manning on Canva.com

In my local nation of New Zealand, the government has decided to use social media as they also realize that it is a way to reach people. The government has even gone as far as putting together a social media toolkit for companies to use to help them set up their own social media accounts. This is very beneficial to them as they are assisting local businesses with knowledge as they know that social media will result in business success if the execution is done well.

There has been extensive reports from various government entities that encourage the use of social media. Here is a list of a few taken from the webtool kit government website:

All retrieved from: http://bit.ly/1qudaXm
Please note that I do not own the rights to this information and the original source must be cited wherever used.

allthingskiwi.jpg
Created by: Jack Mannng on Canva.com

Well that wraps up another blog post, hope you enjoyed it and thanks for reading!

A question I have for you is:

Have any of your friends on social media posted about political topics? If yes, does it bother you?

Please leave your comments in the section below and I will respond to each one personally! Also if you found this useful or insightful please share on social media – thanks!